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Cavendish Zambia
Cavendish Uganda

Bachelor of Mass Communication and Public Relations

The minimum entry requirements for admission is a full grade 12 certificate with five O’level credits including Mathematics and English.

Credits: 1486

Duration: Minimum 4 Years and Maximum 6 years

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COURSE CODECOURSE NAME
YEAR I SEMESTER I
PEH111 Political & Economic History of Zambia
SOC111 Fundamentals of Sociology
PSY111 Fundamentals of Psychology
PHY111 Fundamentals of Philosophy
BBA111 Business Communication & Study Skills
YEAR I SEMESTER II
ECO121 Fundamentals of Economics
SDE121 Introduction to Social Development and Entrepreneurship
ICT113 Information Systems
CUZL111 Common Law and Politics
YEAR II SEMESTER I
BMCPR211 Basics of Broadcasting
BMCPR212 Mass Communication concepts and processes
BMCPR213 Introduction to Journalism and Mass Communication
BSW214 Introduction to sociology
BMCPR215 Professional English for Business users
YEAR II SEMESTER II
BMCPR 221 Fundamentals of computers and web designing
BMCPR 222 Theories and Nature of Public Relations
BMCPR 223 News Writing, Reporting and Editing
BMCPR 224 Legal and Ethical issues in Media and Public Relations
BSW 311 Development Support Communication
YEAR III SEMESTER I
BMCPR 311 On-line and Electronic media production
BMCPR 312 Strategic planning in the media and public relations
BMCPR 313 Mass Media and Society
BMCPR 314 Advertising and Customer Relations
BMCPR 315 Marketing and Brand Management
YEAR III SEMESTER II
BMCPR 321 Video and Photographic Production
BMCPR 322 Print Media Production
BMCPR 323 Community and International Relations
BMCPR 324 Media and PR communication techniques
BMCPR 325 Media and Public Relations Monitoring and Evaluations
YEAR IV SEMESTER I
BBA 413 Research Methods
BMCPR411 Media and Public Relations Management
BMCPR412 Crisis Management in Communication and public relations
BMCPR414 Radio and TV Production
BMCPR415 Public Affairs and Reporting
YEAR IV SEMESTER II
BMCPR421 Industrial Attachment
BMCPR422 Dissertation