Bachelor of Mass Communication and Public Relations
The minimum entry requirements for admission is a full grade 12 certificate with five O’level credits including Mathematics and English.
Credits: 1486
Duration: Minimum 4 Years and Maximum 6 years
The minimum entry requirements for admission is a full grade 12 certificate with five O’level credits including Mathematics and English.
Credits: 1486
Duration: Minimum 4 Years and Maximum 6 years
| COURSE CODE | COURSE NAME |
|---|---|
| YEAR I SEMESTER I | |
| PEH111 | Political & Economic History of Zambia |
| SOC111 | Fundamentals of Sociology |
| PSY111 | Fundamentals of Psychology |
| PHY111 | Fundamentals of Philosophy |
| BBA111 | Business Communication & Study Skills |
| YEAR I SEMESTER II | |
| ECO121 | Fundamentals of Economics |
| SDE121 | Introduction to Social Development and Entrepreneurship |
| ICT113 | Information Systems |
| CUZL111 | Common Law and Politics |
| YEAR II SEMESTER I | |
| BMCPR211 | Basics of Broadcasting |
| BMCPR212 | Mass Communication concepts and processes |
| BMCPR213 | Introduction to Journalism and Mass Communication |
| BSW214 | Introduction to sociology |
| BMCPR215 | Professional English for Business users |
| YEAR II SEMESTER II | |
| BMCPR 221 | Fundamentals of computers and web designing |
| BMCPR 222 | Theories and Nature of Public Relations |
| BMCPR 223 | News Writing, Reporting and Editing |
| BMCPR 224 | Legal and Ethical issues in Media and Public Relations |
| BSW 311 | Development Support Communication |
| YEAR III SEMESTER I | |
| BMCPR 311 | On-line and Electronic media production |
| BMCPR 312 | Strategic planning in the media and public relations |
| BMCPR 313 | Mass Media and Society |
| BMCPR 314 | Advertising and Customer Relations |
| BMCPR 315 | Marketing and Brand Management |
| YEAR III SEMESTER II | |
| BMCPR 321 | Video and Photographic Production |
| BMCPR 322 | Print Media Production |
| BMCPR 323 | Community and International Relations |
| BMCPR 324 | Media and PR communication techniques |
| BMCPR 325 | Media and Public Relations Monitoring and Evaluations |
| YEAR IV SEMESTER I | |
| BBA 413 | Research Methods |
| BMCPR411 | Media and Public Relations Management |
| BMCPR412 | Crisis Management in Communication and public relations |
| BMCPR414 | Radio and TV Production |
| BMCPR415 | Public Affairs and Reporting |
| YEAR IV SEMESTER II | |
| BMCPR421 | Industrial Attachment |
| BMCPR422 | Dissertation |