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Bachelor of Mass Communication and Public Relations



The minimum entry requirements for admission is a full grade 12 certificate with five O’level credits including Mathematics and English.

Credits: 1486

Duration: Minimum 4 Years and Maximum 6 years


Course Overview

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Market Researchers
  • Public Relations Manager/Consultant
COURSE CODECOURSE NAME
YEAR I SEMESTER I
PEH111Political & Economic History of Zambia
SOC111Fundamentals of Sociology
PSY111Fundamentals of Psychology
PHY111Fundamentals of Philosophy
BBA111Business Communication & Study Skills
YEAR I SEMESTER II
ECO121Fundamentals of Economics
SDE121Introduction to Social Development and Entrepreneurship
ICT113Information Systems
CUZL111Common Law and Politics
YEAR II SEMESTER I
BMCPR211Basics of Broadcasting
BMCPR212Mass Communication concepts and processes
BMCPR213Introduction to Journalism and Mass Communication
BSW214Introduction to sociology
BMCPR215Professional English for Business users
YEAR II SEMESTER II
BMCPR 221Fundamentals of computers and web designing
BMCPR 222Theories and Nature of Public Relations
BMCPR 223News Writing, Reporting and Editing
BMCPR 224Legal and Ethical issues in Media and Public Relations
BSW 311Development Support Communication
YEAR III SEMESTER I
BMCPR 311On-line and Electronic media production
BMCPR 312Strategic planning in the media and public relations
BMCPR 313Mass Media and Society
BMCPR 314Advertising and Customer Relations
BMCPR 315Marketing and Brand Management
YEAR III SEMESTER II
BMCPR 321Video and Photographic Production
BMCPR 322Print Media Production
BMCPR 323Community and International Relations
BMCPR 324Media and PR communication techniques
BMCPR 325Media and Public Relations Monitoring and Evaluations
YEAR IV SEMESTER I
BBA 413Research Methods
BMCPR411Media and Public Relations Management
BMCPR412Crisis Management in Communication and public relations
BMCPR414Radio and TV Production
BMCPR415Public Affairs and Reporting
YEAR IV SEMESTER II
BMCPR421Industrial Attachment
BMCPR422Dissertation
COURSE CODECOURSE NAME
YEAR I SEMESTER I
PEH111Political & Economic History of Zambia
SOC111Fundamentals of Sociology
PSY111Fundamentals of Psychology
PHY111Fundamentals of Philosophy
BBA111Business Communication & Study Skills
YEAR I SEMESTER II
ECO121Fundamentals of Economics
SDE121Introduction to Social Development and Entrepreneurship
ICT113Information Systems
CUZL111Common Law and Politics
YEAR II SEMESTER I
BMCPR211Basics of Broadcasting
BMCPR212Mass Communication concepts and processes
BMCPR213Introduction to Journalism and Mass Communication
BSW214Introduction to sociology
BMCPR215Professional English for Business users
YEAR II SEMESTER II
BMCPR 221Fundamentals of computers and web designing
BMCPR 222Theories and Nature of Public Relations
BMCPR 223News Writing, Reporting and Editing
BMCPR 224Legal and Ethical issues in Media and Public Relations
BSW 311Development Support Communication
YEAR III SEMESTER I
BMCPR 311On-line and Electronic media production
BMCPR 312Strategic planning in the media and public relations
BMCPR 313Mass Media and Society
BMCPR 314Advertising and Customer Relations
BMCPR 315Marketing and Brand Management
YEAR III SEMESTER II
BMCPR 321Video and Photographic Production
BMCPR 322Print Media Production
BMCPR 323Community and International Relations
BMCPR 324Media and PR communication techniques
BMCPR 325Media and Public Relations Monitoring and Evaluations
YEAR IV SEMESTER I
BBA 413Research Methods
BMCPR411Media and Public Relations Management
BMCPR412Crisis Management in Communication and public relations
BMCPR414Radio and TV Production
BMCPR415Public Affairs and Reporting
YEAR IV SEMESTER II
BMCPR421Industrial Attachment
BMCPR422Dissertation





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